/* ── Brand tokens ──────────────────────────────────────────────────── */
  :root{
    --pink:        #E31D93;
    --pink-deep:   #B41576;
    --pink-soft:   #ffd9e8;
    --pink-tint:   #fff5f9;
    --ink:         #0d0d0d;
    --ink-soft:    #1a1a1a;
    --paper:       #ffffff;
    --warm:        #fff5f1;
    --muted:       #6b6b6b;
    --line:        rgba(13,13,13,.10);
    --footer-bg:   #1a0e15;
    --ease:        cubic-bezier(.21,.74,.27,1);
    --wrap-max:    1200px;
    --wrap-pad:    24px;
  }
  *{ box-sizing:border-box; margin:0; padding:0; }
  html{ scroll-behavior:smooth; }
  body{
    font-family: 'Poppins', system-ui, sans-serif;
    font-weight: 400; font-size: 18px; line-height: 1.55;
    color: var(--ink); background: var(--paper);
    -webkit-font-smoothing: antialiased;
  }
  img, svg{ max-width:100%; display:block; }
  a{ color: var(--ink); text-decoration: none; }
  em{ font-style: normal; color: var(--pink); }

  .wrap{ max-width: var(--wrap-max); margin: 0 auto; padding: 0 var(--wrap-pad); }
  .eyebrow{
    display:inline-block; font-size:13px; font-weight:700; letter-spacing:.18em;
    text-transform:uppercase; color: var(--pink); margin-bottom:14px;
  }
  h1, h2, h3, h4{ font-weight: 800; letter-spacing: -.025em; line-height: 1.1; }

  /* ── Header ────────────────────────────────────────────────────────── */
  /* Brand-led marketing pattern (Mailchimp/Headspace): confident logo,    */
  /* generous padding initial, compact on scroll. 8pt spacing throughout. */
  #site-header{
    position: sticky; top: 0; z-index: 50;
    background: rgba(255,255,255,.80);
    -webkit-backdrop-filter: blur(20px) saturate(180%);
    backdrop-filter: blur(20px) saturate(180%);
    border-bottom: 1px solid transparent;
    transition: background .35s var(--ease), border-color .35s var(--ease),
                box-shadow .35s var(--ease), padding .35s var(--ease);
  }
  #site-header.scrolled{
    background: rgba(255,255,255,.94);
    border-bottom-color: rgba(13,13,13,.06);
    box-shadow: 0 6px 24px rgba(13,13,13,.05);
  }
  .header-inner{
    display: flex; align-items: center; justify-content: space-between;
    padding: 16px var(--wrap-pad);
    max-width: var(--wrap-max); margin: 0 auto;
    transition: padding .35s var(--ease);
  }
  #site-header.scrolled .header-inner{ padding: 12px var(--wrap-pad); }
  .header-logo{ display: inline-flex; transition: transform .35s var(--ease); }
  .header-logo:hover{ transform: scale(1.04); }
  .header-logo svg{ height: 72px; width:auto; transition: height .35s var(--ease); }
  #site-header.scrolled .header-logo svg{ height: 48px; }
  .header-logo .salt-fill{ fill: var(--ink); transition: fill .3s var(--ease); }
  .header-logo .the-fill{  fill: var(--pink); }
  .header-logo:hover .salt-fill{ fill: var(--pink-deep); }

  /* Nav — tight pill-hover, animated underline, active via scroll-spy */
  #site-header nav{ display:flex; align-items:center; gap: 2px; }
  #site-header nav a:not(.btn){
    position: relative;
    padding: 10px 14px;
    font-size: 15px; font-weight: 600; color: var(--ink);
    border-radius: 8px;
    transition: color .2s var(--ease), background-color .2s var(--ease);
  }
  #site-header nav a:not(.btn)::after{
    content: ""; position: absolute;
    left: 14px; right: 14px; bottom: 4px; height: 2px;
    background: var(--pink); border-radius: 2px;
    transform: scaleX(0); transform-origin: left center;
    transition: transform .35s var(--ease);
  }
  #site-header nav a:not(.btn):hover{ color: var(--pink); background-color: rgba(227,29,147,.06); }
  #site-header nav a:not(.btn):hover::after{ transform: scaleX(1); }
  #site-header nav a.active:not(.btn){ color: var(--pink); }
  #site-header nav a.active:not(.btn)::after{ transform: scaleX(1); }
  #site-header nav .btn{ margin-left: 16px; padding: 12px 22px; font-size: 15px; color: var(--paper); }
  #site-header nav .btn-primary{ color: var(--paper); }
  #site-header nav .btn-primary:hover{ color: var(--paper); }
  .btn{
    display: inline-flex; align-items: center; gap: 8px;
    padding: 12px 22px; border-radius: 999px;
    font-size: 14px; font-weight: 600; letter-spacing: -.005em;
    cursor: pointer; border: 0;
    transition: all .2s var(--ease);
  }
  .btn-primary{ background: var(--pink); color: var(--paper); }
  .btn-primary:hover{ background: var(--pink-deep); transform: translateY(-1px); box-shadow: 0 8px 22px rgba(227,29,147,.32); }
  .btn-ghost{ background: transparent; color: var(--ink); border: 1.5px solid var(--ink); }
  .btn-ghost:hover{ background: var(--ink); color: var(--paper); }
  .btn-large{ padding: 18px 32px; font-size: 16px; }

  /* mobile menu */
  .menu-toggle{ display:none; background:transparent; border:0; cursor:pointer; padding:8px; }
  .menu-toggle span{ display:block; width:24px; height:2px; background: var(--ink); margin:5px 0; transition: transform .2s var(--ease), opacity .2s var(--ease); }

  /* ── Sections ─────────────────────────────────────────────────────── */
  section{ padding: 96px 0; }
  section.tight{ padding: 64px 0; }

  /* Hero — single focal point, 8pt spacing scale, brands above the fold */
  .hero{ padding: 80px 0 32px; background: var(--warm); }
  .hero .row{ display: grid; grid-template-columns: 1.05fr 1fr; gap: 64px; align-items: center; }
  .hero h1{ font-size: clamp(40px, 5.5vw, 72px); max-width: 14ch; line-height: 1.05; letter-spacing: -.03em; }
  .hero .lead{
    margin-top: 24px; font-size: 19px; line-height: 1.55;
    max-width: 50ch; color: var(--ink-soft);
  }
  .hero-actions{ margin-top: 32px; display: flex; gap: 16px; flex-wrap: wrap; align-items: center; }

  /* Hero CGC tile grid — real customer-generated content, 2×2 with Ken Burns */
  .hero-cgc{ display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
  .hero-cgc-tile{
    position: relative; aspect-ratio: 1 / 1;
    border-radius: 16px; overflow: hidden;
    box-shadow: 0 12px 32px rgba(13,13,13,.12);
  }
  .hero-cgc-tile:nth-child(1){ transform: translateY(-16px); }
  .hero-cgc-tile:nth-child(4){ transform: translateY(16px); }
  .hero-cgc-tile img{
    position: absolute; inset: 0; width: 100%; height: 100%;
    object-fit: cover;
    animation: ken-burns 9s ease-in-out infinite alternate;
    will-change: transform;
  }
  .hero-cgc-tile:nth-child(1) img{ animation-duration: 9s; }
  .hero-cgc-tile:nth-child(2) img{ animation-duration: 7s; animation-direction: alternate-reverse; }
  .hero-cgc-tile:nth-child(3) img{ animation-duration: 8.5s; animation-direction: alternate-reverse; }
  .hero-cgc-tile:nth-child(4) img{ animation-duration: 7.5s; }
  @keyframes ken-burns {
    from{ transform: scale(1.04) translate(0, 0); }
    to  { transform: scale(1.12) translate(-3%, -2%); }
  }

  /* Hero brand strip — auto-scrolling marquee, pause on hover */
  .hero-brands{ margin-top: 56px; padding-top: 32px; border-top: 1px solid var(--line); overflow: hidden; }
  .hero-brands .strip-eyebrow{
    text-align: center; margin-bottom: 24px;
    font-size: 13px; font-weight: 700; letter-spacing: .18em;
    text-transform: uppercase; color: var(--muted);
  }
  .hero-brands .marquee{
    position: relative;
    overflow: hidden;
    mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent);
    -webkit-mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent);
  }
  .hero-brands .brand-strip{
    display: flex; flex-wrap: nowrap; align-items: center;
    gap: 64px;
    width: max-content;
    animation: marquee 40s linear infinite;
    padding: 8px 0;
  }
  .hero-brands .marquee:hover .brand-strip{ animation-play-state: paused; }
  .hero-brands .brand{
    display: flex; align-items: center; justify-content: center;
    height: 40px; flex-shrink: 0;
    opacity: .6; filter: grayscale(100%);
    transition: opacity .25s var(--ease), filter .25s var(--ease), transform .2s var(--ease);
  }
  .hero-brands .brand:hover{ opacity: 1; filter: grayscale(0%); transform: translateY(-1px); }
  .hero-brands .brand img{ max-height: 32px; max-width: 120px; width: auto; height: auto; object-fit: contain; }
  @keyframes marquee {
    from{ transform: translateX(0); }
    to  { transform: translateX(-50%); }
  }

  /* Section header */
  .section-header{ margin-bottom: 56px; max-width: 60ch; }
  .section-header h2{ font-size: clamp(32px, 4.5vw, 56px); }
  .section-header .lead{ margin-top: 18px; font-size: 19px; color: var(--muted); max-width: 56ch; }

  /* The proposition — 4 outcome cards */
  .outcomes{ background: var(--ink); color: var(--paper); }
  .outcomes .eyebrow{ color: var(--pink); }
  .outcomes h2{ color: var(--paper); }
  .outcomes .lead{ color: rgba(255,255,255,.72); }
  .outcome-grid{
    display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px;
  }
  .outcome{
    padding: 32px;
    background: rgba(255,255,255,.04); border-radius: 18px;
    border-top: 4px solid var(--pink);
  }
  .outcome .icon{
    width:36px; height:36px; background: var(--pink); border-radius: 10px;
    display:flex; align-items:center; justify-content:center;
    color: var(--paper); font-weight: 800; font-size: 20px; margin-bottom: 16px;
  }
  .outcome h3{ font-size: 20px; margin-bottom: 10px; }
  .outcome p{ font-size: 15px; color: rgba(255,255,255,.7); line-height: 1.55; }

  /* Brand strip mobile fallback (used by hero-brands) */
  @media (max-width: 900px){ .hero-brands .brand-strip{ grid-template-columns: repeat(4, 1fr); gap: 20px; } }
  @media (max-width: 480px){ .hero-brands .brand-strip{ grid-template-columns: repeat(2, 1fr); gap: 18px; } }

  /* Proof — hero case study (Kiwicare lead) */
  .proof-hero{ background: var(--warm); }
  .proof-hero .row{
    display: grid; grid-template-columns: 1fr 1fr; gap: 64px; align-items: center;
  }
  .proof-hero .case-tag{ font-size: 13px; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; color: var(--pink); margin-bottom: 12px; }
  .proof-hero h2{ font-size: clamp(32px, 4.5vw, 52px); max-width: 14ch; }
  .proof-hero h2 em{ color: var(--pink); }
  .proof-hero .blurb{ margin-top: 20px; font-size: 18px; color: var(--ink-soft); max-width: 48ch; }
  .proof-stats{ display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
  .stat-card{
    background: var(--paper); border-radius: 16px; padding: 28px;
    border-left: 4px solid var(--pink);
  }
  .stat-card.featured{ background: var(--pink); color: var(--paper); border-left: 0; }
  .stat-card .num{
    font-size: clamp(36px, 4.5vw, 56px); font-weight: 800; line-height: 1; letter-spacing: -.03em;
    color: var(--ink);
  }
  .stat-card.featured .num{ color: var(--paper); }
  .stat-card .label{ margin-top: 12px; font-size: 14px; color: var(--muted); line-height: 1.4; }
  .stat-card.featured .label{ color: rgba(255,255,255,.9); }
  .stat-card strong{ color: var(--pink); }
  .stat-card.featured strong{ color: var(--paper); }
  .source-line{ margin-top: 32px; font-size: 13px; color: var(--muted); opacity: .8; }

  /* Proof — supporting case cards */
  .case-cards{ background: var(--paper); }
  .case-grid{
    display: grid; grid-template-columns: repeat(2, 1fr); gap: 24px;
    margin-top: 24px;
  }
  .case-card{
    background: var(--warm); border-radius: 18px;
    overflow: hidden;
    display: flex; flex-direction: column;
    transition: transform .25s var(--ease), box-shadow .25s var(--ease);
  }
  .case-card:hover{ transform: translateY(-4px); box-shadow: 0 18px 40px rgba(13,13,13,.08); }
  .case-card .case-img{
    position: relative;
    height: 200px; background-size: cover; background-position: center;
    background-color: var(--pink-tint);
    border-bottom: 4px solid var(--pink);
  }
  /* Real brand logo chip, so each case reads as the actual brand */
  .case-card .case-brand{
    position: absolute; top: 14px; left: 14px;
    display: inline-flex; align-items: center; justify-content: center;
    height: 40px; padding: 0 14px;
    background: #fff; border-radius: 10px;
    box-shadow: 0 4px 14px rgba(13,13,13,.14);
  }
  .case-card .case-brand img{ height: 22px; width: auto; display: block; }
  .case-card .case-body{ padding: 28px 32px 32px; flex: 1; display: flex; flex-direction: column; }
  .case-card .label{ font-size: 12px; font-weight: 700; letter-spacing: .18em; color: var(--pink); text-transform: uppercase; margin-bottom: 8px; }
  .case-card h3{ font-size: 22px; margin-bottom: 12px; }
  .case-card .blurb{ font-size: 15px; color: var(--muted); line-height: 1.55; margin-bottom: 18px; flex: 1; }
  .case-card ul{ list-style: none; font-size: 15px; line-height: 1.85; }
  .case-card ul li strong{ color: var(--pink); }

  /* Proof-hero visual (Kiwicare) */
  .proof-hero .visual-stack{
    position: relative; height: 100%; min-height: 460px;
  }
  .proof-hero .visual-stack .stat-card{ position: relative; z-index: 2; }

  /* How it works — 5 steps */
  .how{ background: var(--ink); color: var(--paper); }
  .how .eyebrow{ color: var(--pink); }
  .how h2{ color: var(--paper); }
  .how .lead{ color: rgba(255,255,255,.72); }
  .steps{ display: grid; grid-template-columns: repeat(5, 1fr); gap: 18px; margin-top: 16px; }
  .step{
    padding: 28px;
    background: rgba(255,255,255,.04); border-radius: 14px;
    border: 1px solid rgba(255,255,255,.08);
  }
  .step .n{ font-size: 13px; font-weight: 700; letter-spacing: .18em; color: var(--pink); margin-bottom: 10px; }
  .step h3{ font-size: 20px; margin-bottom: 8px; color: var(--paper); }
  .step p{ font-size: 14px; color: rgba(255,255,255,.7); line-height: 1.5; }

  /* Industries */
  .industries{ background: var(--paper); }
  .industry-grid{
    display: grid; grid-template-columns: repeat(4, 1fr); gap: 14px;
  }
  .industry{
    padding: 24px 20px; background: var(--warm); border-radius: 14px;
    text-align: left; transition: transform .2s var(--ease), box-shadow .2s var(--ease);
  }
  .industry:hover{ transform: translateY(-2px); box-shadow: 0 12px 28px rgba(13,13,13,.08); }
  .industry h3{ font-size: 17px; margin-bottom: 6px; }
  .industry p{ font-size: 13px; color: var(--muted); line-height: 1.45; }

  /* Pricing — single confident block */
  .pricing{ background: var(--pink-tint); }
  .pricing .row{
    display: grid; grid-template-columns: 1fr 1fr; gap: 56px; align-items: center;
  }
  .pricing h2{ font-size: clamp(32px, 4.4vw, 52px); max-width: 14ch; }
  .pricing-card{
    background: var(--paper); border-radius: 20px; padding: 40px;
    border: 1px solid var(--line);
  }
  .pricing-card .from{ font-size: 13px; font-weight: 700; letter-spacing: .18em; text-transform: uppercase; color: var(--pink); }
  .pricing-card .price{ font-size: clamp(48px, 6vw, 72px); font-weight: 800; line-height: 1; margin: 14px 0 8px; letter-spacing: -.03em; }
  .pricing-card .unit{ color: var(--muted); font-size: 16px; }
  .pricing-card ul{ list-style: none; margin-top: 24px; }
  .pricing-card ul li{ padding: 12px 0; border-top: 1px solid var(--line); font-size: 15px; display: flex; gap: 12px; }
  .pricing-card ul li:first-child{ border-top: 0; }
  .pricing-card ul li::before{ content: "→"; color: var(--pink); font-weight: 800; flex-shrink: 0; }

  /* Become a creator — consumer signup */
  .creator{ background: var(--ink); color: var(--paper); position: relative; overflow: hidden; }
  .creator .row{ display: grid; grid-template-columns: 1fr 1fr 1fr; gap: 40px; align-items: center; }
  .creator .eyebrow{ color: var(--pink); }
  .creator h2{ font-size: clamp(28px, 3.6vw, 44px); max-width: 14ch; color: var(--paper); }
  .creator .lead{ margin-top: 20px; font-size: 17px; color: rgba(255,255,255,.72); max-width: 40ch; }
  .creator-phone{
    position: relative; height: 520px;
    display: flex; align-items: center; justify-content: center;
  }
  .creator-phone img{
    height: 100%; width: auto; max-width: 100%;
    border-radius: 28px; box-shadow: 0 20px 50px rgba(227,29,147,.32);
    transform: rotate(-3deg);
    transition: transform .5s var(--ease);
  }
  .creator-phone:hover img{ transform: rotate(0deg) scale(1.02); }
  @media (max-width: 1100px){ .creator .row{ grid-template-columns: 1fr 1fr; } .creator-phone{ display: none; } }
  .creator-card{
    background: rgba(255,255,255,.04); border: 1px solid rgba(255,255,255,.12);
    border-radius: 20px; padding: 36px;
  }
  .creator-card h3{ font-size: 24px; margin-bottom: 8px; color: var(--paper); }
  .creator-card p{ font-size: 15px; color: rgba(255,255,255,.7); margin-bottom: 24px; line-height: 1.55; }
  .creator-card .perks{ list-style: none; margin-bottom: 28px; }
  .creator-card .perks li{ padding: 8px 0; font-size: 15px; color: rgba(255,255,255,.85); display: flex; gap: 12px; }
  .creator-card .perks li::before{ content: "✓"; color: var(--pink); font-weight: 800; }

  /* Talk to us — B2B contact form */
  .contact{ background: var(--warm); }
  .contact .row{ display: grid; grid-template-columns: 1fr 1.1fr; gap: 56px; align-items: start; }
  .contact h2{ font-size: clamp(32px, 4.4vw, 52px); max-width: 14ch; }
  .contact .lead{ margin-top: 20px; font-size: 18px; color: var(--muted); max-width: 48ch; }
  .contact .meta{ margin-top: 28px; font-size: 15px; color: var(--ink); line-height: 1.7; }
  .contact .meta a{ color: var(--pink); font-weight: 600; }
  .form{
    background: var(--paper); border-radius: 20px; padding: 40px;
    border: 1px solid var(--line);
    display: grid; gap: 18px;
  }
  .form label{
    display: block; font-size: 13px; font-weight: 600; color: var(--ink); margin-bottom: 6px;
  }
  .form .opt{ font-weight: 400; color: var(--muted); margin-left: 6px; }
  .form input, .form select, .form textarea{
    width: 100%; padding: 14px 16px;
    border: 1.5px solid var(--line); border-radius: 12px;
    font: inherit; font-size: 15px; background: var(--paper); color: var(--ink);
    transition: border-color .15s var(--ease), box-shadow .15s var(--ease);
  }
  .form input:focus, .form select:focus, .form textarea:focus{
    outline: 0; border-color: var(--pink); box-shadow: 0 0 0 4px rgba(227,29,147,.12);
  }
  .form textarea{ min-height: 110px; resize: vertical; }
  .form .row-pair{ display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
  .form .submit-row{ display: flex; align-items: center; gap: 16px; margin-top: 6px; }
  .form .submit-row .btn{ flex-shrink: 0; white-space: nowrap; }
  .form .privacy{ font-size: 12px; color: var(--muted); line-height: 1.5; }

  /* ── Concept ("What is theSalt?") ─────────────────────────────────── */
  .concept{ background: var(--paper); }
  .concept-grid{ display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; margin-top: 16px; }
  .concept-tile{
    padding: 32px;
    background: var(--warm); border-radius: 18px;
    border-top: 4px solid var(--pink);
    transition: transform .35s var(--ease), box-shadow .35s var(--ease);
  }
  .concept-tile:hover{ transform: translateY(-4px); box-shadow: 0 18px 40px rgba(13,13,13,.08); }
  .concept-tile .icon{
    width: 36px; height: 36px; background: var(--pink); border-radius: 10px;
    display: flex; align-items: center; justify-content: center;
    color: var(--paper); font-weight: 800; font-size: 20px; margin-bottom: 16px;
  }
  .concept-tile h3{ font-size: 20px; margin-bottom: 10px; }
  .concept-tile p{ font-size: 15px; color: var(--muted); line-height: 1.55; }
  @media (max-width: 1100px){ .concept-grid{ grid-template-columns: repeat(2, 1fr); } }
  @media (max-width: 900px){ .concept-grid{ grid-template-columns: 1fr; } }

  /* ── Brand chip (for logos that wash out on light backgrounds) ────── */
  .brand-chip{
    display: inline-flex; align-items: center; justify-content: center;
    background: var(--ink); padding: 10px 14px; border-radius: 10px;
  }
  .brand-chip img{ height: 32px; width: auto; display: block; }

  /* ── Old way / New way compare ────────────────────────────────────── */
  .compare{ background: var(--paper); }
  .compare .row{ display: grid; grid-template-columns: 1fr 1fr; gap: 56px; margin-top: 12px; }
  .compare .col-label{
    font-size: 13px; font-weight: 700; letter-spacing: .18em;
    text-transform: uppercase; color: var(--muted); margin-bottom: 14px;
  }
  .compare h3{ font-size: clamp(26px, 3.4vw, 44px); margin-bottom: 22px; line-height: 1.06; }
  .compare .new h3{ color: var(--pink); }
  .compare ul{ list-style: none; }
  .compare li{ padding: 14px 0; border-top: 1px solid var(--line); font-size: 16px; line-height: 1.5; }
  .compare li:first-child{ border-top: 0; }
  .compare .new li::before{ content: "✓  "; color: var(--pink); font-weight: 800; }
  .compare .old li{ color: var(--muted); }
  @media (max-width: 900px){ .compare .row{ grid-template-columns: 1fr; gap: 40px; } }

  /* ── Community stats (pink) ───────────────────────────────────────── */
  .community{ background: var(--pink); color: var(--paper); position: relative; overflow: hidden; }
  .community .deco{ position: absolute; pointer-events: none; user-select: none; color: var(--paper); opacity: .22; font-weight: 700; z-index: 0; }
  .community .wrap{ position: relative; z-index: 1; }
  .community .eyebrow{ color: var(--paper); opacity: .85; }
  .community h2{ color: var(--paper); }
  .community .lead{ color: rgba(255,255,255,.85); }
  .community .stat-grid{ display: grid; grid-template-columns: repeat(3, 1fr); gap: 32px; margin-top: 32px; }
  .big-stat .num{
    font-size: clamp(56px, 8vw, 120px); font-weight: 800; letter-spacing: -.04em;
    line-height: 1; color: var(--paper);
  }
  .big-stat .label{ margin-top: 14px; font-size: 16px; font-weight: 600; line-height: 1.4; max-width: 24ch; color: rgba(255,255,255,.92); }
  @media (max-width: 900px){ .community .stat-grid{ grid-template-columns: 1fr; gap: 32px; } }

  /* ── Footer (Moneta-pattern, tinted theSalt pink) ─────────────────── */
  footer{ background: var(--footer-bg); color: rgba(255,255,255,.7); padding: 80px 0 0; }
  .foot-grid{
    display: grid; grid-template-columns: 1.4fr 1fr 1fr 1fr; gap: 48px;
    padding-bottom: 48px; border-bottom: 1px solid rgba(255,255,255,.08);
  }
  .foot-logo svg{ height: 56px; width: auto; }
  .foot-logo{ display: inline-block; margin-bottom: 18px; }
  .foot-logo .salt-fill{ fill: #fff; }
  .foot-logo .the-fill{ fill: var(--pink); }
  .foot-tagline{ font-style: italic; color: var(--pink); font-size: 14px; }
  footer h3{ color: #fff; font-size: 13px; text-transform: uppercase; letter-spacing: .14em; margin: 0 0 14px; font-weight: 700; }
  footer p, footer a{ color: rgba(255,255,255,.7); font-size: 14px; line-height: 1.7; }
  footer a:hover{ color: var(--pink); }
  footer ul{ list-style: none; }
  footer ul li{ padding: 4px 0; }

  .foot-base{
    position: relative; overflow: hidden; margin-top: 28px;
    background: transparent; transition: background .7s var(--ease);
  }
  .foot-base-river{
    position: absolute; inset: 0;
    background-image: url('braided-lines.webp');
    background-size: 800px 1164px;
    background-position: center 0;
    background-repeat: repeat;
    opacity: 0; pointer-events: none;
    transition: opacity .7s var(--ease); z-index: 1;
  }
  .foot-base-inner{
    position: relative; z-index: 2;
    display: flex; justify-content: space-between; align-items: center;
    padding: 22px 0; font-size: 13px;
  }
  .foot-base:has(.crafted-by a:hover){ background: #00594E; }
  .foot-base:has(.crafted-by a:hover) .foot-base-river{
    opacity: .85;
    animation: foot-river 22s linear infinite;
  }
  @keyframes foot-river{
    from{ background-position: center 0; }
    to{   background-position: center -1164px; }
  }
  .crafted-by a{
    display: inline-flex; align-items: center; gap: 10px;
    color: rgba(255,255,255,.65); font-size: 12px; letter-spacing: .04em;
    transition: color .35s var(--ease);
  }
  .crafted-by a:hover{ color: #fff; }
  .crafted-by .cb-mark img{
    height: 22px; width: auto; opacity: .85; display: block;
    transition: opacity .3s var(--ease);
  }
  .crafted-by a:hover .cb-mark img{ opacity: 1; }

  /* ── Animations — premium scroll reveals + idle motion ────────────── */
  .reveal{
    opacity: 0; transform: translateY(28px);
    transition: opacity .8s var(--ease), transform .8s var(--ease);
    will-change: opacity, transform;
  }
  .reveal.in{ opacity: 1; transform: translateY(0); }

  /* Stagger child reveals for grids (outcomes, cards, industries, steps) */
  .reveal.stagger > *{
    opacity: 0; transform: translateY(20px);
    transition: opacity .65s var(--ease), transform .65s var(--ease);
  }
  .reveal.stagger.in > *{ opacity: 1; transform: translateY(0); }
  .reveal.stagger.in > *:nth-child(1){ transition-delay: .05s; }
  .reveal.stagger.in > *:nth-child(2){ transition-delay: .12s; }
  .reveal.stagger.in > *:nth-child(3){ transition-delay: .19s; }
  .reveal.stagger.in > *:nth-child(4){ transition-delay: .26s; }
  .reveal.stagger.in > *:nth-child(5){ transition-delay: .33s; }
  .reveal.stagger.in > *:nth-child(6){ transition-delay: .40s; }
  .reveal.stagger.in > *:nth-child(7){ transition-delay: .47s; }
  .reveal.stagger.in > *:nth-child(8){ transition-delay: .54s; }

  /* Decoration float */
  .deco{ animation: deco-spin 14s ease-in-out infinite; will-change: transform; }
  @keyframes deco-spin{
    0%, 100%{ transform: translate(0,0) rotate(0); }
    50%    { transform: translate(4px, -16px) rotate(12deg); }
  }

  /* Card hover lift (outcomes, case-cards, industries, pricing-card, creator-card) */
  .outcome, .case-card, .industry, .pricing-card, .creator-card, .stat-card{
    transition: transform .35s var(--ease), box-shadow .35s var(--ease), background .35s var(--ease);
  }
  .outcome:hover, .industry:hover{ transform: translateY(-4px); background: rgba(255,255,255,.08); }
  .pricing-card:hover{ transform: translateY(-4px); box-shadow: 0 24px 48px rgba(13,13,13,.10); }
  .creator-card:hover{ transform: translateY(-4px); background: rgba(255,255,255,.07); }

  /* Brand-strip per-logo stagger on reveal */
  .brand-strip.in .brand{
    opacity: .72; transform: translateY(0);
    animation: brand-pop .5s var(--ease) both;
  }
  .brand-strip .brand{ opacity: 0; transform: translateY(8px); }
  .brand-strip.in .brand:nth-child(1){ animation-delay: .05s; }
  .brand-strip.in .brand:nth-child(2){ animation-delay: .12s; }
  .brand-strip.in .brand:nth-child(3){ animation-delay: .19s; }
  .brand-strip.in .brand:nth-child(4){ animation-delay: .26s; }
  .brand-strip.in .brand:nth-child(5){ animation-delay: .33s; }
  .brand-strip.in .brand:nth-child(6){ animation-delay: .40s; }
  .brand-strip.in .brand:nth-child(7){ animation-delay: .47s; }
  .brand-strip.in .brand:nth-child(8){ animation-delay: .54s; }
  @keyframes brand-pop{
    from{ opacity: 0; transform: translateY(8px); }
    to  { opacity: .72; transform: translateY(0); }
  }

  /* Stat-card count-up shimmer */
  .stat-card.in .num{ animation: num-pop .9s var(--ease) both; }
  @keyframes num-pop{
    from{ opacity: 0; transform: translateY(10px) scale(.92); }
    to  { opacity: 1; transform: translateY(0) scale(1); }
  }

  /* CTA pulse — primary buttons get a gentle glowing aura */
  @keyframes cta-glow{
    0%, 100%{ box-shadow: 0 8px 22px rgba(227,29,147,.18); }
    50%    { box-shadow: 0 16px 44px rgba(227,29,147,.55); }
  }
  .btn-primary.btn-large{ animation: cta-glow 2.8s ease-in-out infinite; }
  .btn-primary.btn-large:hover{ animation: none; box-shadow: 0 16px 44px rgba(227,29,147,.55); }

  /* Smoother scroll for inner anchor jumps */
  html{ scroll-padding-top: 110px; }
  section[id]{ scroll-margin-top: 110px; }

  @media (prefers-reduced-motion: reduce){
    .reveal, .reveal.stagger > *,
    .deco,
    .outcome, .case-card, .industry, .pricing-card, .creator-card, .stat-card,
    .brand-strip .brand, .stat-card .num, .btn-primary.btn-large,
    .hero-brands .brand-strip, .hero-cgc-tile img{
      animation: none !important; transition: none !important;
      opacity: 1 !important; transform: none !important;
    }
    .foot-base{ transition: none; }
    .foot-base:has(.crafted-by a:hover) .foot-base-river{ animation: none; opacity: .45; }
  }

  /* ── Responsive ────────────────────────────────────────────────────── */
  @media (max-width: 1100px){
    .outcome-grid{ grid-template-columns: repeat(2, 1fr); }
    .industry-grid{ grid-template-columns: repeat(3, 1fr); }
    .steps{ grid-template-columns: repeat(3, 1fr); }
  }
  @media (max-width: 900px){
    section{ padding: 72px 0; }
    .header-inner{ padding: 14px var(--wrap-pad); }
    #site-header nav{ display: none; }
    #site-header nav.open{
      display: flex; flex-direction: column; gap: 0;
      position: absolute; top: 100%; left: 0; right: 0;
      background: var(--paper); border-bottom: 1px solid var(--line);
      padding: 16px var(--wrap-pad); align-items: stretch;
    }
    #site-header nav.open a{ padding: 14px 0; border-bottom: 1px solid var(--line); font-size: 16px; }
    #site-header nav.open .btn{ margin-top: 12px; justify-content: center; }
    .menu-toggle{ display: block; }
    .hero .row, .proof-hero .row, .pricing .row, .creator .row, .contact .row{ grid-template-columns: 1fr; gap: 40px; }
    .hero-cgc{ max-width: 460px; margin: 0 auto; }
    .case-grid, .steps{ grid-template-columns: 1fr 1fr; }
    .outcome-grid{ grid-template-columns: 1fr; }
    .industry-grid{ grid-template-columns: 1fr 1fr; }
    .foot-grid{ grid-template-columns: 1fr 1fr; gap: 32px; }
    .foot-base-inner{ flex-direction: column; gap: 10px; text-align: center; }
    .form .row-pair{ grid-template-columns: 1fr; }
  }
  @media (max-width: 480px){
    .case-grid, .steps, .industry-grid{ grid-template-columns: 1fr; }
    .foot-grid{ grid-template-columns: 1fr; gap: 28px; }
    .hero{ padding: 80px 0 64px; }
  }