Real customers. Real content. Real results.

Ready to scale content that actually converts?

Activate campaigns with real customers, real sentiment, and real commercial impact, all in under two weeks.
Let's  Explore

A genuine fan of a product you love?

We connect real customers with campaigns that value authenticity. No filters. No scripts. Just honest feedback and shared stories.
Join  The Salt

The Salt helps FMCG brands turn product fans into trusted content creators.

We deliver content at scale, fast, affordable, and brand-safe. Sampling, reviews, insights, and performance-ready assets. It's all built on real customer experiences.
Book a Demo

Owned customer content at scale

410,000+
real customers across NZ and globally
186,000+ content assets created, trusted by leading brands
Get high-quality visuals, testimonials, and feedback, all backed by sentiment analysis and measurable ROI.
Every asset starts with smart targeting

We match customers to your product using 70+ data points: lifestyle, purchasing habits, demographics, and more. Then we equip them to create authentic, brand-owned content that feels anything but generic.

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Customer content in action

See how FMCG brands are using The Salt to generate performance-ready content, track sentiment, and build trust with their audiences.
Showcase
Case Studies
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Podcasts
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Insights
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Newsletters for brands
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Research
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Real customers helping your brand build real trust, gain real insight, and drive real outcomes, all with content you fully own.
Every campaign, streamlined
The Salt handles sourcing, training, delivery, and reporting. You get high volumes of owned content and campaign insights without overhead or complexity.
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Brief

We align your goals to the right content approach, grounded in industry data.

Source

We recruit product fans who fit your target segments and brand values.

Train

Each creator is briefed and supported to deliver content with clear brand fit.

Deliver

We manage the process from end to end, and you own the content.

Report

Detailed performance reports include reach, engagement, and sentiment analysis.
Better together
We collaborate with your team, our customer base, and trusted partners to deliver performance content across every touchpoint, without silos or slowdowns.
  • Your brand team
    We work like an extension of your marketing department.
  • Real customers
    They're your product fans, and now your creators.
  • Partners
    From retail media to amplification, we plug in where it counts.
The right content for the right channel
We'll guide you to the mix of sampling, UGC, paid, and retail media that supports your goals, not just what's trending.
  • Social media
    For 5 Influencers or 505, on-page or dark posts, a once-off post or meaningful story-telling. We do it.
  • Activation
    If you want some IRL exposure, we can help you plan and run engaging activations around New Zealand.
  • Sampling
    Product sampling gets your brand into your consumer's hands and you benefit from real-time feedback.
  • Consumer research & insights
    Pick Real Influencers who drive in your target areas and we turn their cars into mobile "billboards".
  • Performance
    Strategic spend can further boost and enhance your reach, impact, lead generation, engagement and more.
get real
The most trusted voices aren't hired, they're already your customers. We help you find them, support them, and scale what they say.