Brief in, outcomes out, in days not weeks.
Five steps, run the same way every time. It is the model that delivered for Nestlé, Heineken, Unilever and Kiwicare, and it works for pretty much any brand, category or market you point it at.
Customer marketing, made operational.
Not influencers. Not stock photography. Not a photo op at a sampling day. theSalt turns the customers you already have into your most credible content channel, and does it at a scale you can actually plan a quarter around.
A global managed community
500,000+ real customers worldwide, opt-in and profiled across 70+ lifestyle data points.
Brief-driven activation
You set the product, the audience, and the outcome. We mobilise customers to buy it through normal retail and use it for real.
Outcomes you own
Verified trials, fully-licensed content, and measurable traffic and sales lift, earned by your customers, owned by your brand.
Five steps, one brief.
No pallets. No demo-day rosters. No Saturday spent coordinating with retail. You hand us the brief; we hand back the outcomes.
Brief
Tell us the product, the kind of customer you want, and the outcome you are chasing. That is the whole brief.
Source
A short opt-in survey finds the people in our community who genuinely use products like yours.
Activate
They buy it the normal way, in-store, online or direct, and use it in their real life, not a studio.
Post
They post the moment to their own network. Every piece comes with full content rights to your brand.
Boost & Report
We put paid behind the best of it, then send you the content library, the sentiment read, and the sales numbers.
Six outcomes from a single campaign.
theSalt Activate is more than sampling. From one brief you get the trial, the content, the retail traffic, paid creative that outperforms your brand-shot stuff, and the customer chatter that AI search engines now read and cite. Six things, one campaign.
Customer-generated content
Real stills and video from real customers, fully licensed for paid, organic, retail and your sales decks.
Verified product trials
Real people buying and using the product through normal online or offline retail. Trials counted, not estimated.
Retail traffic and sales lift
Boosted content drives shoppers into the basket online or in-store. Measurable uplift during the campaign and after.
AI-search brand equity
Hundreds of authentic posts and verbatims across the open web. Exactly what AI search engines and LLMs cite when shoppers ask about your category.
Paid creative that outperforms
Customer content beats brand-shot creative on paid every time. Better CTR, lower CPC, more clicks for the same spend.
Less effort, faster turnaround
No pallets, no demo-day rosters, no weekend retail coordination. Brief in, outcomes out, in weeks not months.