Replace your next sampling activation with real customers.
If your product sits on a shelf, in a basket, on a menu, or in a showroom, theSalt Activate can move it. One brief gets you verified trials, content you own, and measurable retail traffic. No pallets, no demo day.
Sampling. Without the demo day.
You know the drill: pallets to a depot, a demo agency on retainer, a folding table at the supermarket on a Saturday. theSalt Activate skips all of it. Real customers buy your product the normal way, use it where they would actually use it, and post the moment to their own network, with full content rights to you.
In-store sampling activation
- Ship pallets to a depot, then on to retail
- Sampling agency on retainer for staff
- Demo day at the supermarket, mall, or event
- Coordinate with retail on planograms and timing
- One Saturday on location
At-home advocacy at scale
- Trial through the normal purchase process
- Full in-store or online basket experience
- Customers use it at home, post the moment, tag the brand
- Customer-generated content, owned and licensed
- Hundreds of authentic trials and posts at scale
- Measurable retail traffic, sentiment, and sales lift
Six outcomes from a single campaign.
Customer-generated content
Real stills and video from real customers, licensed for paid, organic, retail, and the sales deck you have to present next month.
Verified product trials
Real people buying and using the product through normal retail. We count the trials; we do not estimate them.
Retail traffic and sales lift
We put paid behind the content that lands, and it pulls shoppers into the basket. You see the uplift during the campaign, and often after it too.
AI-search brand equity
Hundreds of genuine posts and customer verbatims across the open web. That is exactly what AI search engines pull from when a shopper asks about your category.
Paid creative that outperforms
Customer content tends to beat brand-shot creative on paid: higher CTR, lower CPC, more clicks for the same spend. Kiwicare saw exactly that.
Less effort, faster turnaround
No pallets to ship, no demo-day rosters to staff. You brief us, we come back with outcomes, usually in weeks rather than months.
Built for any brand whose customers buy at retail.
If your customers buy it at retail, we have probably run a campaign in that category. Here is where it works.
FMCG
Hot chocolate, dishwashing liquid, household staples
Food & Beverage
Snacks, condiments, beverages, prepared meals
Beer, Wine & Spirits
Festive launches, new SKUs, occasion-led trials
Beauty & Personal Care
Skin, hair, fragrance, oral care
Pharma & OTC
Cold & flu, pain relief, vitamins, wellness
Automotive
Test drives, partner finance, accessories
Restaurants & Hospitality
Limited-time offers, menu launches, partnerships
Retail & Lifestyle
Apparel, homewares, garden, pet, lawn & garden
One SKU. Days, not weeks. Real outcomes.
Pick a launch, a tired SKU, or a category you just want fresh data on. We bring the customers, the platform and the report; you walk away with owned content and verified trials.
Pricing settled in conversation, scaled to the brief.
- 1 SKU, 1 sharp brief, 1 outcome that matters
- Targeted to real customers via opt-in survey
- AI-verified trial completion at scale
- Hundreds of pieces of customer content in days, fully licensed
- Top-performing content boosted via paid media
- Sentiment + trial readout in your inbox at wrap