Real customers. Real content. Real influence.
Your best salespeople are the customers who already love you. theSalt gets them buying your product through normal retail, using it for real, and posting the moment to their own network, and every piece of that content is yours to keep. It's a community 500,000 strong, and it grows every week.
Brands theSalt has activated
Customer marketing, made operational.
theSalt is not an influencer agency, and it is not a stock photo library. It is a managed community of everyday customers, plus the platform that puts them to work for your brief. You tell us the product and the outcome; we mobilise the right customers to buy, trial and post it, then hand you the content, the trials, and the numbers. Word of mouth, but you can plan around it and measure it.
A global managed community
Half a million real customers worldwide, all opted in and profiled across more than 70 lifestyle data points. So when your brief lands, we match it to people who genuinely use products like yours, not a random panel.
Brief-driven activation
You set the product, the audience, and the outcome you care about. We get customers buying it through normal retail and using it in real life, no staged shoots, no scripts.
Outcomes you own
Verified trials, content licensed for paid, organic and retail, and a measurable lift in traffic and sales. Earned by your customers, and owned outright by your brand.
Sampling. Without the demo day.
You know the drill: pallets to a depot, a demo agency on retainer, a folding table at the supermarket on a Saturday. theSalt Activate skips all of it. Real customers buy your product the normal way, use it where they'd actually use it (the kitchen, the garden, the boot of the car), and post the moment to their own network. Every post comes with full content rights to you.
In-store sampling activation
- Ship pallets to a depot, then on to retail
- Sampling agency on retainer for staff
- Demo day at the supermarket, mall, or event
- Coordinate with retail on planograms and timing
- One Saturday on location
At-home advocacy at scale
- Trial through the normal purchase process
- Full in-store or online basket experience
- Customers use it at home, post the moment, tag the brand
- Customer-generated content, owned and licensed
- Hundreds of authentic trials and posts at scale
- Measurable retail traffic, sentiment, and sales lift
Trained. Trusted. Real customers.
This is one community, opt-in and managed properly, profiled deeply enough that we can put the right person against the right brief. Not a rented audience. Not a follower count. Real customers, and more of them every week.
A global platform, working for Kiwi brands and Kiwi customers.
theSalt is live in New Zealand, run out of Christchurch, with real Kiwi customers activating for local brands. The model was proven across South Africa over years and hundreds of campaigns; it now runs here in Aotearoa, and Kiwicare was first out of the gate.
Weed Weapon · January 2026
Real gardeners, real gardens. 4,937 clicks at NZ$0.20 each.
Five Kiwicare customers showed how they actually use Weed Weapon in their own gardens. We amplified the best content via paid, and it outperformed the brand's own paid ads on the same campaign, at a fraction of the CPC.
Source: Kiwicare Campaign Report, January 2026.
The same model, every category. Days to deliver.
Back-to-School
Real mums bought both products, packed actual school bags, and filmed the morning scramble. Mums trust other mums.
- 16.3M total impressions
- 37× organic benchmark
- 170 verified purchases
Sales lifted 40% during. 21% after.
46 real customers bought the product, hosted Galentine's nights with friends, and posted the moment. Sales climbed while they did.
- +40.2% daily retail sales lift
- +21.2% sustained 13 days later
- 11-23x estimated full-market ROAS
Festive Launch
Sol was on the shelf but not moving. Real customers put it in the middle of their BBQs and summer nights, and it started shifting.
- 273 pieces in 48h
- 482 verified trials
- 3.15× ROI in 4 days
Replace your next sampling activation with real customers.
Pick one product and one outcome that matters. We bring the customers, the platform, and the report; you get owned content and verified trials, often within days.
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