Case Study: 10 Years of DStv Compact & Mzansi Magic

The paid for television provider wanted to celebrate 10 years of its compact offering and Mzansi Magic, and drive leads through it

problem

Drive leads by creating awareness of compact and Mzansi Magic’s 10th birthday

our solution

Enlist current compact subscribers and Mzansi Magic fans to create celebratory content. micro influencers were used for organic bigger reach

Performance media was used to scale this relatable content to mass, targeted audiences

Goal vs Achievement

1.3x

leads

2.3x

cpl

12x

engagement rate

deliverables

x nano influencers

x micro influencers

195

x user generated content pieces

channels used