Automotive Influencer Marketing Case Study

How an automotive brand created awareness of the launch of its new car and its gaming app

This is how we helped VW achieve the below results!

problem

Create awareness of the new VW Golf GTI launch and drive app downloads of the new VW gaming app

our solution

Using current VW drivers and fans as nano influencers; and micro car niche influencers to create lifestyle content highlighting USPs.

Performance media was used to scale this relatable content to mass, targeted audiences

Goal vs Achievement

2.6mill+

impressions

321K+

engagements

3.6K+

app installs

deliverables

x nano influencers

x micro influencers

x user generated content pieces

channels used