Brand image has equal importance across age groups, although black people place significantly more emphasis on brand image than other groups.

Brand names were more important to younger people, especially to Indian people who make more brand name purchases than any other group.

Colour coordination of the packaging, compared to other similar products, was found to be just perfect; the colour choice stood out more and felt more inviting than any of the other products.

The design of the packaging appealed to 42% of the people surveyed and had the highest rating for high-quality packaging, easy to read labels; and was considered most likely to be purchased.